Idea Cellular Limited

Idea Cellular Limited is an Indian mobile operator. The Company operates principally in the cellular mobile telephony services sector. The Company caters only to the needs of Indian market. The Company has licenses to operate in 11 circles. With a customer base of over 10 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, Uttat Pradesh-West, Himachal Pradesh and Kerala. Its pre paid offerings include Super Power, 2 Minutes Outgoing Free, Lifelong offer and other segmented offerings like Women's Card. Lifetime Idea is a loyalty program. Idea Cellular is part of the Aditya Birla Group. In March 2006, it launched the VAS innovation-Background Tones across all 8 circles. In April 2006, it launched the Women's Card.

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rajat.mukarji@idea.adityabirla.com

Public Company

1001-5000 employees

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